Best New Product of the Year 2012


Best New Product of the Year 2012

One of the highlights of last month, in fact of the year, was winning Best New Product of the Year 2012 at this year’s World Food Awards. The WFA is now 4-5 years old and showcases triumphs in the ethnic food industry. I was so overcome with emotion and hadn’t prepared a speech so I literally was speechless when collecting the award. It was painful and reinforced my belief that the more work you put into something the better it turns out. Next time, I will be better prepared! I hope winning the award will give our fledgling brand a little limelight that will entice people to add it to their shopping basket.

This award then piqued the interest of the Sonny and Shay Show on BBC London Radio and they invited me on to discuss the award and the idea of Food awards in general and how they can help producers and inform buyers. If any of you watched The Family on Channel 4 a few years ago, you might remember this warm and friendly couple (slightly tormented at the time). They are as lovely in person as they were on the show. I did shamelessly plug my latest book as well as Shay is vegetarian but they seemed to be quite gracious about that too.

Last month, I also had a great time cooking a course at the Action Against Hunger Diwali Banquet. I was in great company as there was a veritable roll-call of talented Indian chefs. I cooked an amuse bouche of yoghurt kebabs with a basil chutney which are delicious and as I strategically hung around the pass and tasted morsels that came my way, I can honestly say it was some of the best Indian food I have tasted in a long time. We had lots of fun in the kitchen, even during service, switching to champagne (courtesy of the Cinnamon boys) once the guests had been fed. The charity raised £30,000 so a real success all round. Click here to see some of the photos taken by photographer Andy Teo.

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