Hot off the press - The Spice Tailor wins Best New Product at The World Food Awards!


Hot off the press - The Spice Tailor wins Best New Product at The World Food Awards!

We are delighted to announce that The Spice Tailor took centre stage at this year's World Food Awards and won the much coveted Best New Product of the Year award.

The awards, now in their fourth year, attract the who's who of the World Food sector and have become a focal point of the industry calendar. They are highly sought after by manufacturers and retailers alike and are seen as rewarding the VERY best within the World Foods' category.

The Spice Tailor, which beat off stiff competition from major brands including Taywell Feng Sushi’s Desserts and Tilda Kids, was hailed as one of the most significant product innovations in the World Foods category in the last decade and has filled a long-felt gap in the market for truly authentic, premium cooking sauces which are healthy, can rival (often exceed) restaurant quality dishes and represent great value for money.

Here are just some of the World Food Awards judge's glowing comments:

"This is the first time we have had a really healthy, Indian range. It is definitely at the top end when it comes to meal kits - a real premium product."

"Authentic and tasty, while also promoting healthy eating and cooking from scratch and demonstrating just how quickly this can be done."

"I loved The Spice Tailor purely because of the taste: it wasn't junk and it wasn't plastic. It was pure, natural ingredients at their best and incredibly quick to prepare. You naturally think, 'how good can this taste if you make it so quickly?' and you are pleasantly surprised. They are so easy to prepare that I think anybody could make them."

"It was refreshing to find something that actually tasted as good as going to any restaurant, which was also healthy."

The award tops an exciting year and is just the start for the brand - 2013 is set to be bigger and better and we look forward to revealing all over the coming months…

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